Master of Science in Communication Seminar Topics (529-0-4)

Topic

Social Media Listening

Instructors

Ayse Deniz Lokmanoglu

Meeting Info

Frances Searle Building 3417: Sa 2:00PM - 5:00PM

Overview of class

Social media is an integral part of organizations, providing copious data on the public as well as their
relationship with the public. With the growth of electronic sources such as cell phones, online
messaging platforms, and applications, every second new data is being added globally, whether it's a
Google Review on a laundromat in Sri Lanka or Tik Tok comments on a new foundation release, or
Facebook comments on an advertisement in NYTimes. This course provides a hands-on tutorial on
introductory methods in mining social media data, to analyze a company, listen to its publics, and
engage with the data analytics. At the end of the course students will leverage their analysis using real-world cases to provide evidence driven solutions to social media strategies of organizations.

Class Attributes

Face to face: In person, in campus space

Enrollment Requirements

Enrollment Requirements: Only students in the MSC Custom Leadership Program may enroll in this class.