Special Topics in Creative Enterprises (529-0-4)

Topic

Influencers IRL: Decision-Making + Strategy in

Instructors

Jorge Silva

Meeting Info

Locy Hall 214: Thurs 2:00PM - 4:50PM

Overview of class

The neoclassical economic model assumes that all actors are rational—that people know what they want, and that the market will optimize to meet those desires. But people are irrational—and that's okay! Every day, we make countless decisions shaped by cognitive biases, emotions, and social influences.

In this course, we will explore the intrapersonal and interpersonal behaviors that shape our choices at home, at work, and in creative industries. Through case studies from both the private and social sectors, students will engage in weekly exercises designed to examine the habits, processes, and structures that influence decision-making.

Key topics include behavioral economics, negotiation strategies, labor economics, personal and managerial risk management, and accessibility and inclusion strategies. By leveraging these evidence-based tools, leaders in the creative economy can better understand the forces that drive our choices—empowering not only ourselves but also fostering conditions for communal betterment.

Class Materials (Required)

Course materials will be provided.

Enrollment Requirements

Enrollment Requirements: Registration is reserved for students in the MSLCE students only.
Add Consent: Department Consent Required