Socially Responsible Communication (548-0-1)

Instructors

Randall Edward Iden

Meeting Info

Frances Searle Building 3417: Wed 1:00PM - 3:50PM

Overview of class

Corporations, whether for profit or not for profit, are social actors. There is now general agreement among scholars and business executives that corporations must consider the impact of their activities beyond simply calculating returns to shareholders or customer satisfaction. The general acceptance of stakeholder theory demands that corporations be responsible to a wide range of stakeholders. It is, therefore, necessary for corporate communicators to assess and disseminate information about any organization's socially responsible theories and practices. In fact, it is increasingly uncommon to encounter a corporate website or report that does not contain a statement of corporate social responsibility. This course examines the role of strategic communication in coordinating information about social responsibility and ensuring that it is represented in marketing, public relations, internal and legal forms of corporate communication. Students will learn how to develop strategies for authentic development of responsible practices and how these practices can be effectively communicated for both the benefit of the corporation and its stakeholders.