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Professional Development Practicum (549-0-04)

Topic

Mastering Social Media Campaigns: Strategy, Conten

Meeting Info

Frances Searle Building 3417: Sa 2:00PM - 5:00PM

Overview of class

Instructor: Payal Patel

TOPIC: Mastering Social Media Campaigns: Strategy, Content and Storytelling

In the dynamic landscape of strategic communication, mastering the art of social media campaigns is essential for effective engagement and storytelling. During this seminar, students will delve into the intricacies of campaign development, learning how to strategize, create and execute campaigns that resonate with target audiences. From understanding audience demographics to harnessing the power of analytics, participants will gain insights into the key elements of successful campaigns. Hands-on exercises and interactive activities will immerse students in real-world scenarios, where they collaborate in groups to devise strategies around major news announcements. Through these activities, students will apply theoretical concepts to practical situations, honing their ability to think critically and creatively in a fast-paced digital environment. The seminar will also explore content creation techniques that drive engagement and foster meaningful interactions. Students will learn to craft high-quality content tailored to various social media platforms, leveraging visual storytelling and compelling narratives to captivate audiences. By the course's conclusion, participants will not only acquire tangible skills to enhance their portfolio but will also develop a strategic mindset essential for navigating the evolving landscape of social media communication.