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Persuasive Message Design (541-6-1)

Instructors

Erik Colin Nisbet

Meeting Info

TBA: TBA

Overview of class

The course provides a general introduction to the social scientific study of persuasive message design, emphasizing message, source, receiver, and contextual factors that either enhance or attenuate the effectiveness of strategic messaging. The course covers key factors that underlie human behavior change and discusses the ways in which behavioral change can be measured, analyzed, and validated. The larger purpose of the course is to provide a toolkit for thinking about how to influence behaviors through effective messaging. Additionally, students will put knowledge into practice, by completing an original research project that tests the effectiveness of a particular persuasive message.

Enrollment Requirements

Enrollment Requirements: Only students in the MSC Online Leadership Program may enroll in this class.