Master of Science in Communication Seminar Topics (529-0-5)

Topic

Social Media & Organizations

Instructors

Jeffrey William Treem

Meeting Info

Frances Searle Building 1483: Sa 2:00PM - 5:00PM

Overview of class

In this course students will explore various facets of the relationship between social media use and organizational communication. Specifically, the course will explore three themes: 1) Ways organizations use social media for communication with external stakeholders, 2) Ways individuals engage with organizations' use of social media, and 3) Ways that social media may shift traditional conceptions of organizations and organizing. Discussions, case studies, and readings will address the social, technical, and psychological factors related to the use and adoption of social media technologies among various organizational stakeholders. Emphasis will be placed on analyzing contemporary practices regarding how organizations can effectively build communities, develop relationships, and manage reputations. Students will explore opportunities and threats companies may face while adjusting to the challenges posed by social media technologies and the demands of managing social media communications.

Enrollment Requirements

Enrollment Requirements: Only students in the MSC Custom Leadership Program may enroll in this class.