Master of Science in Communication Seminar Topics (529-0-3)

Topic

Crisis Communication Management

Instructors

Amy Schafer O'Connor

Meeting Info

Frances Searle Building 2370: Sa 2:00PM - 5:00PM

Overview of class

This course teaches the concepts and strategies of effective crisis communication. Crisis communication is an important and integral part of an organization's strategic communication repertoire. Effective crisis communication can save lives, reduce negative outcomes, and protect an organization's employees, reputation, and brand image. Topics taught in this course include crisis type identification and evaluation, forming a crisis management team, planning and execution of crisis communication strategies, and post crisis communication evaluation. Case studies will be used to teach and analyze crisis communication concepts. Students will participate in a crisis communication simulation to gain experience planning and executing the concepts and strategies learned in this course.

Enrollment Requirements

Enrollment Requirements: Only students in the MSC Custom Leadership Program may enroll in this class.