Finance for Integrated Marketing Communications (312-0-20)

Instructors

Anthony Jr Poidomani

Meeting Info

McCormick Foundation Ctr 3107: Mon 2:00PM - 4:50PM

Overview of class

Finance for IMC will focus on the familiarity and use of financial tools important to marketing executives in budget development and spending allocation. Financial statements will be explored to ensure an understanding of liquidity, profitability and the trail of cash as the key pillars of business health, which in turn lead to sound financial decisions. Financial tools in the areas of time value of money, return on investment, budgeting, cost systems, modeling for cost volume/profits and customer lifetime value will be covered.

Class Materials (Required)

Updated:

IMC 312:
Garrison's 18th Edition of Managerial Accounting (ebook and Connect Access)
Connect Access Card: 9781264787449

Cost: $100 - can be purchased directly from McGraw Hill.

For Profit A History of Corporations, William Magnuson

Class Attributes

Attendance at 1st class mandatory

Enrollment Requirements

Enrollment Requirements: Prerequisite: Students must have completed IMC 301, IMC 302, and IMC 303 or JOUR 301-0, JOUR 301-1, or JOUR 384-0 to enroll.