Digital Governance (414-0-20)

Instructors

Thomas Hayden

Meeting Info

McCormick Foundation Ctr 3107: Wed 2:00PM - 4:50PM

Overview of class

Digital Governance will explore the legal and ethical uses of the emerging technologies that now drive marketing and marketing communications. But to do that, we must be familiar with and understand these technologies. So first, we'll dive into algorithms, machine learning and AI, and then build our own AI models.

Once we've gained a command of the technology, we'll focus on the areas of marketing where AI will have the greatest impact, but which also are the areas of greatest legal and ethical risk. These areas include content creation and moderation, fakes and false information, intellectual property, data privacy and security, and biometrics. Once we've analyzed and evaluated these high-risk categories, we'll build a digital governance framework for a hypothetical company that the instructors will create.

The first half of the course will focus on the data ecosystem and privacy. Here, the class will explore the technology underlying data tracking, collection, aggregation and use. Further, the course will examine data brokers/aggregators and their role in the communications development chain. Finally, the course will cover the legal and regulatory perspective toward the industry's privacy-related behavior and practices in the development of marketing communications.

The second half of the course will focus on data security. Given the number of continuing breaches, many at large, high profile companies, the class will look at statutes and regulations covering data security within a number of industries, and those that might be most relevant to media organizations. The course will wrap up with a look at professional opportunities in the emerging privacy "industry," and at industry certification for those who might be interested.

Class Materials (Required)

None