Special Topics (390-0-20)

Topic

Visual Communication

Instructors

Kelly Cutler

Meeting Info

McCormick Foundation Ctr 3119: Tues, Thurs 9:00AM - 10:50AM

Overview of class

Visual Communication equips students with the skills to create compelling, audience-focused visual content in an increasingly digital world. Through a human-centered design framework, students will learn how to develop effective communication materials for a variety of contexts, including marketing, presentations, data visualization, websites, and branding.

This course emphasizes a modern, practical approach to visual storytelling—helping students refine their ability to simplify complex ideas, engage audiences, and deliver impactful messages in both small and large settings. Students will participate in hands-on creative projects, experiential learning opportunities, and thought-provoking exercises designed to strengthen their ability to communicate visually with confidence and clarity.

No prior design or technical skills are required—just a curiosity for creative problem-solving and effective communication.

Class Materials (Required)

All materials for this course will be provided in Canvas or through the Northwestern University library or course reserves. Alongside reading materials, this course will include video and audio assigned materials, also provided through Canvas.

Class Materials (Suggested)

Optional materials will be noted in certain modules.

The Non-Designers Design Book by Robin Williams
Field Guide to Human Centered Design
Motivating Story Types by Duarte Group

Optional Books - available through NU library or course reserves:
The Design of Everyday Things by Don Norman
Made To Stick by Chip and Dan Heath

Class Attributes

Attendance at 1st class mandatory

Enrollment Requirements

Enrollment Requirements: Perquisite: Students must have completed IMC 301, IMC 302, and IMC 303 to enroll