Digital Television (520-0-1)

Instructors

Aymar Christian Jean

Meeting Info

Frances Searle Building 2370: Wed 9:00AM - 11:50AM

Overview of class

Television programming options and ownership structures have changed significantly from the network era following the introduction of cable and Internet distribution. Yet series development — the selection, financing, production and marketing of new programs — has been slower to adapt to new technologies and viewing practices.

This course offers an overview of traditional and new practices in the development of television and social video programs. Students will be exposed to changes in how corporate broadcast and cable networks select and finance scripted and unscripted series as well as how social media is reshaping the production and marketing of television in the 21st century.

Class Materials (Required)

All course materials will be provided via Canvas.