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Professional Development Practicum (549-0-04)

Topic

AI-Powered Social Media Analytics

Instructors

Anne Marie Adams

Meeting Info

Frances Searle Building 3417: Sa 2:00PM - 5:00PM

Overview of class

AI-Powered Social Media Analytics

The development of AI and large language models (LLMs) has provided media practitioners with powerful tools to analyze social media content at an unprecedented scale, speed, and depth. This workshop will introduce cutting-edge, AI-powered techniques for analyzing large-scale text and image data collected from social media. Through both lectures and hands-on activities, participants will gain both a conceptual understanding of AI and LLM applications in social media analytics and practical skills for applying these methods to real-world digital content.