Professional Development Practicum (549-0-03)

Topic

Voice & Vision: Communicating a Cohesive Brand

Instructors

Anne Marie Adams

Meeting Info

Frances Searle Building 2370: Sa 2:00PM - 5:00PM

Overview of class

Voice & Vision: Communicating a Cohesive Brand

Join the team from Duet Creative — copywriter Wendy Gale and designer Elizabeth Kole—as they guide you through the essential elements of establishing a cohesive brand through the synergy of copy and design. Discover the importance of aligning tone and messaging with look and feel as you craft your professional narrative. All participants will leave with a personalized brand guidelines document and a clear sense of their brand identity.