International Strategic Communication (545-0-1)

Instructors

Olga Kamenchuk Nisbet

Meeting Info

Frances Searle Building 1483: Thurs 9:30AM - 12:30PM

Overview of class

This course introduces students to the field of international strategic communication. The aim of the course is to provide you with knowledge and the skills to create and run effective strategic communication programs for foreign markets. We will address the context, the process, and the outcomes of international strategic communication: from theory and research, through international consumer psychology and global market analysis, to creative execution and media planning.