Leadership, Media & Strategy (546-0-1)
Instructors
Rick Gene Morris
8474914262
2240 Campus Drive, Frances Searle, 1-123
Meeting Info
Frances Searle Building 1483: Sa 2:00PM - 5:00PM
Overview of class
This course covers strategy and leadership within the context of the global media and communications industries to discuss several important business concepts: strategies for operation in regulated environments, crisis response for business operations, and the intersection of technology and regulation. These concepts are extended to different example global media and communication organizations and are equally usable for people in established businesses, start-ups, and entrepreneurs. This course covers "how to get things done" in the business world through examining the meta-record of what has worked and not worked in the past and what is rapidly developing daily. We will cover both business-based strategies as well as those that incorporate corporate responsibility.