Master of Science in Communication Seminar Topics (529-0-3)

Topic

Persuasive Video Storytelling

Instructors

Steven Lee Grand

Meeting Info

Frances Searle Building 3417: Sa 2:00PM - 5:00PM

Overview of class

You no longer need to be a Hollywood producer/director or Madison Avenue ad executive to produce compelling video narratives. Today, most people have the means of production (a video camera on their phone and a computer) and the means of distribution (the Internet) to communicate their story to audiences around the world. This hands-on course combines messaging theory, storytelling, and production skills development in conceiving, scripting, shooting & editing, and campaign implementation. Students will conceive, write, shoot, and produce their own videos on topics and/or campaigns of their choosing. The course explores how to use research techniques to refine a message and present that message in narrative form that gets noticed; and is most accessible to their chosen target audiences. In our video storytelling age, students will hopefully leave the course with skills and an approach that will serve them long into the future, both professionally and personally.

Enrollment Requirements

Enrollment Requirements: Only students in the MSC Custom Leadership Program may enroll in this class.