Principles of Entrepreneurship (225-0-3)
Instructors
Katherine Jackson
Meeting Info
Ford Hive Rm 2350: Tues, Thurs 9:30AM - 10:50AM
Overview of class
This survey-style course serves as the foundational course for the Farley undergraduate minor in entrepreneurship. It is also a good choice for students who simply wish to familiarize themselves with the world of entrepreneurship. Students will learn to think like entrepreneurs, and will be introduced to key topics relevant to entrepreneurship, including customer discovery, finance, and marketing. They will also learn how to understand and analyze a broad range of entrepreneurial activity, and will have the opportunity to locate their own goals and values within the field of entrepreneurship.
Registration Requirements
No Prerequisites
Class Materials (Required)
Daring Greatly by Brene Brown
ISBN: 9781592408412
ISBN: 9781101594995
Creativity, Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull and Amy Wallace
ISBN: 9780593594643
ISBN: 9780679644507
Value Proposition Design: How to Create Products and Services Customers Want by Osterwalder et al.
ISBN: 9781118968055