Special Topics (390-0-27)

Topic

Covering The Business of Sports

Instructors

J.A. Adande

Meeting Info

Fisk Hall B4: Wed 1:00PM - 3:50PM

Overview of class

In 2024 alone the American sports world witnessed a $76 billion television rights deal, the departure of a city's last professional team tenant, the restructuring of college conferences and a legal fight over a baseball that could have millions of dollars riding on the outcome. How does the media help fans understand the magnitude of these events and how can the media do a better job of covering them?

This course will teach students the history and the foundations of the business elements underpinning modern sports, along with methods for presenting them to the public while remembering the consumer's primary concern: what does this mean for my favorite teams and athletes?

Topics will range from the collective bargaining agreements that are the backbone of professional sports to the wild frontier of name, image and likeness deals in college sports

Class Materials (Required)

None

Class Attributes

Attendance at 1st class mandatory

Enrollment Requirements

Enrollment Requirements: Reserved for Medill Sophomores, Juniors & Seniors