Special Topics (591-0-60)

Topic

Culture & Inclusion in Marketing

Instructors

Danielle Robinson Bell

Meeting Info

Online: Mon 6:00PM - 8:00PM

Overview of class

Culture and Inclusion in Marketing examines the growing impact of culturally inclusive advertising, branding, communications, and media on business outcomes. This course will feature conceptual foundations anchored in academic research, current marketplace examples, and hands-on skill development and application to deepen students' knowledge of inclusive marketing principles and best practices and develop competency in inclusive marketing content strategy and execution. When possible, industry leaders will be invited to speak to help punctuate lesson topics and discussion.

Class Materials (Suggested)

TBA

Class Attributes

Attendance at 1st class mandatory
Synchronous:Class meets remotely at scheduled time