Special Topics (591-0-41)

Topic

Influencer Marketing

Instructors

Francis Xavier Dudley

Meeting Info

Online: Wed 6:00PM - 8:00PM

Overview of class

Influencer Marketing Strategy provides students with the knowledge and tools necessary to create a successful influencer marketing strategy and program. The course will cover key considerations and decisions that marketers need to address in this new and emerging area of modern marketing. The course will cover the major influencer marketing platforms, planning content, the legal aspects of influencer marketing, how to find and acquire the right influencers as well as how to measure the success of an influencer marketing program. The course will use a mix of lectures, case studies, supporting video content and examples of successful influencer marketing strategies and programs. At the end of the course, students will be tasked with developing an influencer marketing strategy and plan, based on a current business case.

Class Materials (Required)

TBA

Class Attributes

Attendance at 1st class mandatory
Synchronous:Class meets remotely at scheduled time