Brand Management Foundations (420-0-20)

Instructors

Lan Nguyen Chaplin

Meeting Info

McCormick Foundation Ctr Forum: Tues 10:00AM - 11:50AM

Overview of class

Brand Management Foundations will examine the key frameworks that comprise a successful modern brand identity including Promise, Purpose, Values, Personality and Story. Buyers today expect brands to provide a consistent and superior customer experience. These expectations coupled with increasing competition place enormous pressure on brands to stay authentic and gain the trust of their customers. In this course, students will learn how different strategic frameworks are applied in real world and digital-first situations to create, develop and nurture strong brands.

Class Materials (Required)

TBA

Class Attributes

Attendance at 1st class mandatory

Associated Classes

DIS - McCormick Foundation Ctr 3127: Thurs 9:00AM - 10:50AM

DIS - McCormick Foundation Ctr 3127: Thurs 11:00AM - 12:50PM

DIS - McCormick Foundation Ctr 3127: Thurs 2:00PM - 3:50PM