Special Topics (390-0-20)

Topic

Sports Marketing

Instructors

Katherine M Krall

Meeting Info

McCormick Foundation Ctr 3107: Mon 3:00PM - 5:50PM

Overview of class

Sports are a multibillion-dollar industry and professional teams and league offices are deploying data and strategic thinking to engage with fans in new ways each season. This course will demonstrate to students how technology can be applied to the worlds of sports marketing, sports operations, finance, PR, and product management.

Through assignments designed to analyze the current market landscape and optimal organizational arrangements, students will understand the nuances of this environment and how they can leverage their critical thinking skills in this arena in the future.

Class Materials (Required)

None

Class Attributes

Attendance at 1st class mandatory