Strategic Communications (306-0-20)

Instructors

Rafael O Matos

Meeting Info

McCormick Foundation Ctr 3107: Tues 11:00AM - 1:50PM

Overview of class

Emphasizes the development and execution of communications strategies and relationship building with numerous stakeholders including employees, the news media, government, investors and the general public. Covers traditional print and broadcast media as well as contemporary communication channels including blogs, social media platforms and emerging technologies. Students perform several exercises in written communications. Prerequisites: for non-Medill students: IMC 303 and admission to the IMC Certificate Program; for Medill students: JOUR 301.

Class Materials (Required)

Readings will be posted on Canvas

Class Attributes

Attendance at 1st class mandatory