Introduction to Integrated Marketing Communications (300-0-20)
Instructors
Paul Wang
Meeting Info
Fisk Hall 311: Wed 6:00PM - 8:50PM
Overview of class
An introduction to strategic marketing communications that includes consumer insight, market segmentation, brand positioning, communications, media, branding, advertising, and corporate communications. The final project is a creation of a new innovation and the marketing of that new launch. This course does not count toward the IMC certificate. The student will learn how to help an organization grow and thrive in a competitive environment. There will be readings and discussions. All the materials will be available via canvas.
Class Materials (Required)
TBD
Class Attributes
Attendance at 1st class mandatory