Consumer Insight (301-0-20)

Instructors

Carolyn Wells Keller

Meeting Info

McCormick Foundation Ctr 3119: Tues, Thurs 2:00PM - 3:50PM

Overview of class

Focuses on social science theories that help explain why and how individuals, families, and groups acquire, consume, and dispose of goods, services, ideas, brands, and experiences. Emphasizes the goals and experiences people have to better understand them as consumers. Examines psychological, economic, communication, anthropological, and sociological perspectives on human action that provide insight into consumer behavior.

Class Materials (Required)

Required: Consumer Behavior: Buying, Having, and Being, 14e by Michael R. Solomon and Christina Russell

Class Materials (Suggested)

none

Class Attributes

Attendance at 1st class mandatory
SDG Responsible Consumption