IMC Law, Ethics and Technology (410-0-20)

Instructors

Thomas H Hayden

Meeting Info

TBA: TBA

Overview of class

IMC Law, Ethics and Technology enhances students' abilities to make better marketing communications and business decisions. This will be achieved through an in-depth study of the areas of law and ethics that are the most critical to business judgment and decision making. Students delve into 1) The First Amendment and its protection of commercial speech, the legal basis for marketing communications, 2) The U.S. legal system and its relevant statutory, administrative and case law, 3) Contracts, 4) Intellectual Property including copyright and trademark law, 5) Privacy, as it pertains to the collection, aggregation, sale and use of personal data, and 6) Ethics, as there is significant overlap between law and ethics when it comes to making good business and policy decisions.

Class Materials (Required)

Readings will be posted on Canvas.

Class Attributes

Attendance at 1st class mandatory