Digital Media Strategies (304-0-20)

Instructors

Yu Xu

Meeting Info

McCormick Foundation Ctr 3119: Thurs 11:00AM - 1:50PM

Overview of class

Explores the contemporary media landscape and how brand communications adapt to media technology and usage. Uses current case studies to understand the transition from passive consumption of traditional media to active participation in digital and social media. Focuses on engaging consumers and other audiences and communicating effectively with them through media. Prerequisites: IMC 303, and admission to IMC Certificate Program.

Class Materials (Required)

None

Class Notes

This course is reserved for IMC certificate students.

Class Attributes

Attendance at 1st class mandatory
SDG Responsible Consumption