Introduction to Corporate Strategic Communication (261-DL-20)

Instructors

Yeha Kim

Meeting Info

Online: TBA

Overview of class

The affordances of new technologies and changes in the modern business landscape have fundamentally transformed strategic communication. This course delves into exploring the modern corporate communication environment and why it requires an integrated approach to strategic communication. By the end of the course, students will be able to analyze corporate strategic communication practices and apply the acquired skills in their professional endeavors.

Registration Requirements

Prerequisites: none

Learning Objectives

By the end of this course, you will be able to:

Explain corporate strategic communication and assess strategic communication strategies, analyzing both best practices and areas for improvement.
Identify the current media ecosystem and media relations, and illustrate how they are applied in corporate communication.
Define stakeholders for corporations and interpret different strategies to engage external and internal stakeholders.
Map out strategic communication plan through conducting a comprehensive SWOT analysis and evaluating how various factors can impact its strategic communication efforts.
Illustrate the concept of corporate social responsibility (CSR) and analyze how it is integrated into corporate communication.

Class Attributes

Asynchronous:Remote class-no scheduled mtg time