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Professional Development Practicum (549-0-01)

Topic

Audience Modeling & Optimization in Digital Advert

Instructors

Anne Marie Adams

Meeting Info

Frances Searle Building 2370: Sa 2:00PM - 5:00PM

Overview of class

Digital media enable highly targeted, personalized advertising and communications. This workshop will cover cutting-edge techniques to create and optimize audiences and digital advertising campaigns, including on the open web, social media, and advanced TV. Through this workshop you will gain a conceptual understanding of the marketing science underlying audience creation and optimization, and a practical sense of when and how to use these techniques in market.