Persuasive Message Design (541-0-1)

Instructors

Nathan Walter

Meeting Info

Frances Searle Building 1483: Fri 2:00PM - 4:50PM

Overview of class

The course provides a general introduction to the social scientific study of persuasive message design, emphasizing message, source, receiver, and contextual factors that either enhance or attenuate the effectiveness of strategic messaging. The course covers key factors that underlie human behavior change and discusses the ways in which behavioral change can be measured, analyzed, and validated. The larger purpose of the course is to provide a toolkit for thinking about how to influence behaviors through effective messaging. Additionally, students will put knowledge into practice, by completing an original research project that tests the effectiveness of a particular persuasive message.