Foundations of Strategic Communication Management (491-6-1)

Instructors

Randall Iden

Meeting Info

TBA: TBA

Overview of class

This course explores the new foundations of strategic communication, beginning with stakeholder identification and assessment. It then explores cases that demonstrate the ways that external stakeholders can and should influence organizational processes and practices. Next it turns to cases that demonstrate how internal organizational processes and practices impinge on traditional public relations strategy. Finally, this class uses authentic corporate social responsibility communication as an ideal case that unites both forces.

Enrollment Requirements

Enrollment Requirements: Only students in the MSC Online Leadership Program may enroll in this class.
Add Consent: Department Consent Required