SoC First Year Seminar: Interdisciplinary Topics in Communication Arts & Sciences (101-0-1)
Topic
Influence: Design and Evaluation
Instructors
Eric Patrick
847/491-4229
AMS 214
Office Hours: Mondays 1:00PM-3:00PM, Wednesdays 10:00am-12:00pm
Nathan Walter
Meeting Info
Lunt Hall 104: Mon, Wed 9:00AM - 10:20AM
Overview of class
Influence: Design and Evaluation Contemporary media is awash in efforts to influence and persuade. Through advertising, journalism, entertainment, and business, individuals and organizations consciously and unconsciously deploy culture, politics, and status as a way of leveraging influence to achieve their goals. This seminar will examine the fundamental principles of influence, the theories that guide them, the methods of creating influential messages, and the means of evaluating their effectiveness. Through lectures, screenings, demonstrations, group work, and visiting lectures, students will learn the fundamentals of designing and evaluating influence in contemporary society.
Registration Requirements
Enrollment is restricted to SoC undergraduate first year students.
Learning Objectives
1. Students will engage critical thinking skills while exploring the breadth of School of Communication creative and research endeavors.
2. Students will identify key factors relevant to the course topics, differentiate between multiple perspectives and interpretations, and explain how at least two School of Communication disciplines might approach a given topic.
3. Students will experiment with research and communication conventions associated with School of
Communication disciplines.
4. Students will demonstrate their ability to communicate ideas and/or experiences compellingly by using appropriate research tools, soliciting feedback, employing disciplinary conventions, and addressing audience expectations.
5. Students will collaborate with peers from different SoC majors to highlight the benefits of interdisciplinary
inquiry.
6. Students will collaborate with peers across different majors to successfully complete at least one group project and reflect upon the skills employed to accomplish that task.
Class Attributes
SOC First-Year Seminar