Entrepreneurial Sales and Marketing (331-0-1)
Instructors
Eduardo L Acuna
Meeting Info
Ford ITW Auditorium 1350: Mon, Wed 5:00PM - 6:20PM
Overview of class
This course meets a core requirement for the Farley undergraduate minor in entrepreneurship. The goal of the course is to teach students about the tools and strategies that startups use to generate revenue. It covers a broad range of topics related to sales and marketing including branding, positioning, lead generation, direct selling, social media, content marketing, influencer marketing, SEO, paid search, email marketing and other current trends. The class is a mixture of lecture, breakout groups and guest speakers.
Registration Requirements
No requirements
Class Materials (Required)
Course Packet of Articles: Approx $40