Principles of Entrepreneurship (225-0-3)
Instructors
Michael Moyer
Meeting Info
Ford ITW Auditorium 1350: Mon, Wed 9:30AM - 10:50AM
Overview of class
This survey-style course serves as the foundational course for the Farley undergraduate minor in entrepreneurship. It is also a good choice for students who simply wish to familiarize themselves with the world of entrepreneurship. Students will learn to think like entrepreneurs, and will be introduced to key topics relevant to entrepreneurship, including customer discovery, finance, and marketing. They will also learn how to understand and analyze a broad range of entrepreneurial activity, and will have the opportunity to locate their own goals and values within the field of entrepreneurship.
Registration Requirements
No Prerequisites
Class Materials (Required)
Harvard Business Review casepacket
Disciplined Entrepreneurship by Bill Aulet
ISBN: 9781118692288
Bird's Eye Business by Mike Moyer
ISBN: 1791942563