Special Topics (490-0-23)

Topic

Business of Media Innovation

Instructors

Ashirwaad Badami

Meeting Info

Meets in Non-General PurposeRm: Tues 1:00PM - 3:50PM

Overview of class

In an increasingly challenging and fluid media ecosystem, innovation is increasingly essential for media companies looking to survive and thrive! To innovate successfully, media organizations must adopt a disciplined approach to innovation that prioritizes audience needs along with commercial thinking to identify valuable solutions that deliver tangible outcomes for customers and the business. This course covers the different types of innovation, design thinking, and business models with an emphasis on news media organizations and products. Students will learn to recognize different types of innovation and utilize human-centered design to identify audience needs, develop valuable digital media products, and identify the appropriate revenue models to take innovative products to market, culminating in a pitch to sell their vision.

Class Materials (Required)

Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series) 1st Edition

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series)

Design Sprint: A Practical Guidebook for Building Great Digital Products Richard Banfield, C. Todd Lombardo, Trace Wax (O'Reilly Media, Inc.)

Class Attributes

Attendance at 1st class mandatory