Innovation in Strategic Communication (313-0-70)

Instructors

George Anghelcev

Meeting Info

Northwestern Qatar Room 2-258: Mon, Wed 10:00AM - 11:15AM (AST)

Overview of class

The course explores the role of artificial intelligence (AI) and other recent technological innovations in advertising, PR, and marketing practice. Examples include unimodal and multimodal generative AI, augmented and virtual reality (AR&VR), virtual/AI influencers, programmatic advertising, AI-powered sentiment analysis, voice assistants and chatbots, new forms of experiential marketing communication, and others. We approach these innovations from a dual effectiveness prism, emphasizing: 1) how they fulfill campaign objectives reliably and demonstrably and 2) how you can integrate them in your daily workflow as strategic communication professionals. In the second part of the semester, you create a promotional portfolio exclusively with AI.

Registration Requirements

Prerequisites: STRATCOM 303-0

Open to Sophomores and above

Satisfies Strategic Communication Minor

Enrollment Requirements

Enrollment Requirements: NUQ: Students who have completed STRATCOM 303-0, sophomores and above