Enrollment Management Theory and Practice (476-0-21)
Instructors
Mark E Engberg
Gregory C Wolniak
Meeting Info
Annenberg Hall G02: Thurs 6:00PM - 9:00PM
Overview of class
Changing demographics, growing concerns about affordability and the ability to pay for postsecondary education, escalating competition and the ongoing "arms race" among postsecondary institutions, and increasing disparities in access to and attainment of postsecondary education converge upon a complicated and worrisome picture of American higher education in the twenty-first century. While there are myriad stakeholders who lay claim to each of these issues, the enrollment manager is often the central figure charged with understanding and articulating the policies, practices, and tradeoffs necessary to achieve an institution's objectives around access, enrollment, and retention. This course is designed to provide students with a holistic understanding of the enrollment management profession, beginning with an understanding of the factors that shape student's college choice decisions and extending into the realms of marketing, admissions, financial aid, tuition planning, and retention. In approaching each of these critical areas, the course will focus on theory, policy, and practice through a variety of readings, classroom exercises, and discussions. Overlaying each of the class sessions will be a critical emphasis on understanding why enrollment disparities across race and socioeconomic status continue to characterize our higher education system, and how we might envision a more just society through the development of policies and practices that confront the continued reproduction of social inequality in the American educational system.
Class Materials (Required)
TBA
Class Notes
One class - on Thursday, July 25 - will be virtual via Zoom.
Final class will be held on Thursday, August 15.
Class Attributes
Face to face: In person, in campus space