Germany, Inc.: Marketing and Corporate Social Responsibility (309-2-1)
Instructors
Robert Gary Ryder
847/491-8295
Kresge 3-327
Meeting Info
Kresge 3354 German Seminar Rm.: Mon, Wed, Fri 1:00PM - 1:50PM
Overview of class
This advanced Business German course focuses on management and marketing practices in Germany and enables students to acquire a rich Business German vocabulary and cross-cultural knowledge. The course encourages students to think critically about cultural differences and how they relate to business practices. Topics to be discussed, among others, are German corporate structures and business culture, intercultural competence, marketing and advertising, career and everyday life. Important vocabulary and relevant grammar structures will be practiced throughout the class. The course prepares students to work in international work environments.
Learning Objectives
To recognize fundamentals and basic relationships in business administration-particularly in the areas of corporate structure, management and marketing; To study specific vocabulary, phrases and expressions related to business communication; To solidify social skills: that is, the ability to use language in different situations adequately (for example, to develop sensitivity to social convention); To acquire vocabulary to talk about your skills and professional interest; To discuss intercultural competence so that you can detect differences in the German and American business culture; Acquisition of historical and cultural connections in order to better understand the differences between the US and Germany; To develop your cross-cultural competence to be able to act appropriately within different languages and cultures; To be able to master complex grammatical structures that tend to be present in economic texts; To present an intercultural project to learn how to apply and synthesize the acquired business knowledge.
Teaching Method
Seminar
Evaluation Method
Attendance
Class participation
Exams
Homework
Presentations
Project, final
Quizzes
Readings
Writing assignments
Class Materials (Required)
All digital materials via CMS Canvas.
Class Attributes
Advanced Expression