Strategic Messaging in Dynamic Marketplaces (449-0-20)

Instructors

Rafael O Matos

Meeting Info

McCormick Foundation Ctr 2107: Mon 12:00PM - 2:50PM

Overview of class

Strategic Messaging in Dynamic Marketplaces has been carefully structured to offer a thorough understanding of both public relations principles and marketing dynamics. Through the integration of insight, strategy, creativity, and marketing, students will gain the skills to utilize data analytics for crafting narratives that extend beyond the conventional. Nestled at the crossroads of technology, psychology, sociology, and business, this course uses a multidisciplinary approach to prepare students for the ever-evolving realms of public relations and marketing, offering a nuanced understanding of the intricate connections between these disciplines. Students will learn the skills and know-how to create messaging that is data-driven, speaks to diverse audiences, and gets results you can measure. You will develop the necessary skills for creating impactful and strategically sound marketing campaigns through practical exercises, case studies, and collaborative projects.

Class Materials (Required)

TBA

Class Attributes

Attendance at 1st class mandatory

Enrollment Requirements

Enrollment Requirements: PreReq: IMC 440: Strategic Management Foundations