Segmentation and Lifetime Value (538-0-60)

Instructors

Christopher B Cahill

Meeting Info

Online: Wed 6:00PM - 8:00PM

Overview of class

Segmentation and Lifetime Value covers quantitative models for identifying, understanding and valuing customers, and their behaviors. Topics include understanding different types of customer data and analyzing data from relational databases. Students learn specific skills in data preparation, and market segmentation methods including cluster analysis, latent class analysis, and predictive "scoring" models such as regression and tree-based approaches. The course also covers lifetime value models based the geometric distribution, Markov chains, and survival analysis.

Class Materials (Required)

TBA

Class Attributes

Attendance at 1st class mandatory

Enrollment Requirements

Enrollment Requirements: IMC Professional Students Only