Customer Value Innovation (426-0-21)

Instructors

Jonathan R Copulsky

Ryan C Reis

Meeting Info

McCormick Foundation Ctr 3119: Fri 12:00PM - 2:50PM

Overview of class

Customer Value Innovation focuses on understanding the process by which customers choose, adopt and experience products and services. Emphasis is placed on innovation and how organizations develop, manage and measure innovations to create better value for customers. Students learn how integrated marketing communications and brand strategies can be managed to enhance the quality of customer experiences. Students analyze a set of historical and current case studies for business consumer marketing situations.

Class Materials (Required)

TBA

Class Attributes

Attendance at 1st class mandatory

Enrollment Requirements

Enrollment Requirements: PreReq: IMC 420: Brand Management Foundations