Finance for Integrated Marketing Communications (312-0-20)

Instructors

Anthony Jr Peter Poidomani

Meeting Info

McCormick Foundation Ctr 3119: Thurs 6:00PM - 8:50PM

Overview of class

Finance for IMC will focus on the familiarity and use of financial tools important to marketing executives in budget development and spending allocation. Financial statements will be explored to ensure an understanding of liquidity, profitability and the trail of cash as the key pillars of business health, which in turn lead to sound financial decisions. Financial tools in the areas of time value of money, return on investment, budgeting, cost systems, modeling for cost volume/profits and customer lifetime value will be covered.

Class Materials (Required)

• Managerial Accounting 17th Ed, By Ray Garrison, Eric Noreen, Peter Brewer (includes digital access for online CONNECT exercises) ISBN 978-1-260-24778-7 (bound), ISBN 978-1-260-70951-3 (loose leaf), available in e-book

• For Profit A History of Corporations, William Magnuson

Relevant articles as assigned

Class Attributes

Attendance at 1st class mandatory

Enrollment Requirements

Enrollment Requirements: This section is currently closed to registration. Please contact the department directly with any questions.