Customer Value Innovation (426-0-20)
Instructors
Jonathan R Copulsky
Ryan C Reis
Meeting Info
McCormick Foundation Ctr 3119: Wed 9:00AM - 11:50AM
Overview of class
Customer Value Innovation focuses on understanding the process by which customers choose, adopt and experience products and services. Emphasis is placed on innovation and how organizations develop, manage and measure innovations to create better value for customers. Students learn how integrated marketing communications and brand strategies can be managed to enhance the quality of customer experiences. Students analyze a set of historical and current case studies for business consumer marketing situations.
Class Materials (Required)
TBA
Class Attributes
Attendance at 1st class mandatory
Enrollment Requirements
Enrollment Requirements: PreReq: IMC 420: Brand Management Foundations