Marketing Models I (462-0-20)

Instructors

Mi Hyun Lee

Meeting Info

McCormick Foundation Ctr 3119: Mon, Wed 12:00PM - 1:50PM

Overview of class

Marketing Models I teaches advanced modeling techniques to improve the effectiveness of marketing decisions. The course applies statistical and econometric methodologies to develop models and apply them to real marketing problems. The course surveys a broad spectrum of empirical techniques that have relevance for building models of marketing phenomena. Topics include regression models for limited dependent variables, survival analysis, CLV (customer lifetime values) model, and panel data models.

Class Materials (Required)

TBA

Class Notes

IMC Full Time Students Only; Prereq: IMC 460

Class Attributes

Attendance at 1st class mandatory

Enrollment Requirements

Enrollment Requirements: PreReq: IMC 460: Data Science Foundations