Leadership and Communications for Dynamic Marketplaces (442-0-20)
Instructors
Sara Louise Granack
Debra Anne Ceffalio
Meeting Info
McCormick Foundation Ctr 3119: Wed 5:00PM - 7:50PM
Overview of class
Leadership and Communications for Dynamic Marketplaces is a class that explores today's world of hyper-change in which organizations face complex challenges that require employees to bring their best to work every day. In this course, you will learn how strategic communications can help drive employee engagement, build a positive, inclusive culture and achieve business outcomes. You will also learn how the best leaders deliver credible, compelling messages that foster trust and inspire action. Emphasis will be placed on the role of the communications strategist and building advisory, data assessment, measurement, and influence skills. By the end of the course, students will have a strong understanding of the role strategic communications plays in creating vibrant workplaces and dynamic brands.
Class Materials (Required)
TBA
Class Notes
IMC Full Time Students Only; Prereq: IMC 440
Class Attributes
Attendance at 1st class mandatory
Enrollment Requirements
Enrollment Requirements: PreReq: IMC 440: Strategic Management Foundations