Consumer Insight (301-0-20)

Instructors

Carolyn Wells Keller

Meeting Info

Fisk Hall 115: Mon, Wed 12:00PM - 1:50PM

Overview of class

Focuses on social science theories that help explain why and how individuals, families, and groups acquire, consume, and dispose of goods, services, ideas, brands, and experiences. Emphasizes the goals and experiences people have to better understand them as consumers. Examines psychological, economic, communication, anthropological, and sociological perspectives on human action that provide insight into consumer behavior.

Class Materials (Required)

None

Class Materials (Suggested)

Solomon, Michael R., Consumer behavior, buying, having, and being, (10th ed. Or higher), Upper Saddle River, NJ: Pearson

Class Attributes

Attendance at 1st class mandatory
SDG Responsible Consumption

Enrollment Requirements

Enrollment Requirements: This section is currently closed to registration. Please contact the department directly with any questions.