Practicum (498-0-20)

Topic

Social Networks

Instructors

Yu Xu

Meeting Info

McCormick Foundation Ctr 3127: Tues, Thurs 6:00PM - 7:50PM

Overview of class

Social networks have come to play an increasingly important role in the business world. This course will introduce social network theory and analysis with an emphasis on applications to IMC processes. The goal of the course is to provide students with fundamental knowledge and skills to design and evaluate network- based IMC strategies. Students will apply social network theory and analysis through individual lab assignments and a course project.

Class Materials (Required)

TBA

Class Attributes

Attendance at 1st class mandatory

Enrollment Requirements

Enrollment Requirements: Registration is reserved for IMC Full-Time Students only.