Research and Data Analytics (302-0-20)

Instructors

Carolyn Wells Keller

Meeting Info

McCormick Foundation Ctr 3119: Tues, Thurs 9:00AM - 10:50AM

Overview of class

Covers analytic methods and metrics to develop, execute and evaluate marketing communications. Students learn how to design questionnaires and analyze survey results, and evaluate customer behavior by analyzing customer databases. Covers methods to evaluate media use including web analytics and social media metrics. Develops hands-on analytic skills with Qualtrics survey software and SPSS statistics software.

Class Materials (Required)

None

Class Materials (Suggested)

Recommended:

Basic Marketing Research (9th edition) by Tom Brown, Tracy A. Suter, Gilbert A. Churchill

Class Attributes

Attendance at 1st class mandatory

Enrollment Requirements

Enrollment Requirements: This section is currently closed to registration. Please contact the department directly with any questions.