Strategic Communication Case Studies (312-0-70)

Instructors

Ilhem Allagui

Meeting Info

Northwestern Qatar Room 3-216: Mon, Wed 10:00AM - 11:15AM (AST)

Overview of class

This course provides diverse perspectives on the business of strategic communication. The case studies discussed in class illustrate the wide range of tools and solutions strategic communication practitioners use to achieve measurable outcomes. The case studies discussed include those of multinational corporations, NGOs, and governmental agencies. Students will analyze and discuss each case's research, problem, environment, stakeholders, strategies, solutions, and evaluation plan. The course adopts a practical approach to strategic and creative problem-solving, drawing on research and theory. The majority of cases discussed are award-winning and from around the world.

Registration Requirements

Prerequisites: STRATCOM 305-0

Open to Juniors and above

Satisfies Strategic Communication Minor

Enrollment Requirements

Enrollment Requirements: NUQ: Juniors and above, whom have completed STRATCOM 305-0