Undergraduate Seminar (398-0-76)

Topic

Media Entrepreneurs

Instructors

Gregory Ferrell Lowe

Meeting Info

Northwestern Qatar Room 1-212: Tues, Su 10:00AM - 11:15AM (AST)

Overview of class

"This course lays an essential foundation for understanding and practicing an entrepreneurial orientation in digital media industries. The readings build an essential understanding of what entrepreneur is and is not, the talents and skills needed for success, characteristic satisfactions and aggravations, and the process involved with managing a new media enterprise. Students practice skills needed to identify a business opportunity in media markets, conduct a proper market analysis to identify competitors, opportunities and potential obstacles, create a convincing business plan for a lean start-up, devise an appropriate growth strategy, and a workable business model. Students learn a step-by-step process for value creation and pitch their business plan in a Dragon's Den to conclude the course. This course is structured to facilitate a fruitful balance between relevant theory, skills development, practical experimentation and critical reflection.

Registration Requirements

Prerequisites: None

Open to Sophomores and above

Open for cross registration

Enrollment Requirements

Enrollment Requirements: Registration is reserved for sophomore, juniors, and seniors only.